Impact XM is thrilled to announce that two of our client campaigns have been named winners in Chief Marketer’s Top 50 Campaigns of the Year 2025, a prestigious program recognizing the most innovative and high-impact marketing initiatives across advertising, PR, digital, branding, and experiential marketing.
New Balance earned Best Olympic Games Tie-In/Activation for its dynamic “Run Your Way” Olympic Games brand activation at the 2024 U.S. Olympic Team Trials – Track & Field in Eugene, Oregon. In partnership with Impact XM, the activation featured a custom two-story mobile hub with a CITIUS Mag podcast studio upstairs for live athlete interviews and a fan lounge. Located beside local favorite Prince Puckler’s Gourmet Ice Cream, the experience included a playful coin hunt where visitors could redeem their finds for free ice cream, blending sport, community, and culture. The campaign amplified New Balance’s athlete stories, and connected with fans in memorable ways.
Also recognized was The IBD Project by Takeda at DDW, winner of Best Campaign by a Healthcare Brand. This innovative healthcare experiential marketing campaign launched at the 2024 Digestive Disease Week congress, showcasing TheIBDProject.com and IBDIQ.com. Through an immersive, multi-zone exhibit, the activation combined patient storytelling, interactive modules, and educational experiences to engage healthcare professionals on IBD awareness, early diagnosis, and patient support. With strategic messaging, modern exhibit design, and authentic community connection, the campaign reinforced Takeda’s commitment to inclusivity and positioned them as a trusted leader in patient-centric healthcare innovation.
Selected by Chief Marketer’s editorial team and promoted to a community of over 1.6 million marketers, the Top 50 Campaigns of the Year 2025 celebrate excellence across disciplines, from brand activations and PR campaigns to experiential marketing that drives real audience impact.
At Impact XM, we’re proud to partner with forward-thinking clients like New Balance and Takeda to create campaigns that not only perform—but resonate, inspire, and earn recognition on a global stage.
View the full list of 2025 Chief Marketer Top 50 Campaigns of the Year below.
