We’re excited to announce that Evolution’s groundbreaking booth at ICE 2025 has been named a Silver Finalist in the Best Gaming or Esports Experience category for the 2025 Ex Awards presented by Event Marketer. As one of the most prestigious honors in experiential marketing, the Ex Awards celebrate the industry’s boldest brand activations, most innovative experiences, and highest-impact event strategies. To be recognized among the best in the business is a testament to Evolution’s creative vision and the collaborative power of experiential design.
For ICE 2025, Evolution set out to redefine what a tradeshow experience could be, moving beyond static displays to deliver a fully immersive brand journey. With a mission to showcase their leadership in live casino gaming, the booth brought to life the brand’s ethos: “Where Great Games Come Alive.”
From the moment attendees stepped inside, they were transported into the heart of the Evolution universe. Featuring iconic titles like Monopoly Live and Gonzo’s Treasure Map, the space merged physical environments with digital innovation—AR, soundscapes, and interactive features—to turn passive observation into active participation. Every element was intentionally designed, from immersive demo zones to soundproofed hospitality suites that fostered meaningful business conversations.
Personalization played a key role, with customized game previews and data-driven engagement tools delivering a tailored journey for every visitor. The result? A high-traffic destination that left a lasting impression on attendees and industry stakeholders alike.
Being named a Silver Finalist in the best gaming or esports experience category for the 2025 Ex Awards is more than just recognition, it’s a celebration of what happens when storytelling, strategy, and innovation come together to create unforgettable brand experiences.
