CES 2025 set the stage for groundbreaking innovation, and Impact XM’s exclusive Healthcare Experience Crawl had the ultimate backstage pass to the future of technology in events. Designed specifically for healthcare industry participants, this curated journey brought event marketers through the Las Vegas Convention Center (LVCC) and the Venetian to observe and experience cutting-edge exhibits, breakthrough advancements, and inspiring design philosophies. Beyond simply showcasing innovation, the Experience Crawl empowered participants with new insights and creative strategies to overcome the healthcare industry’s regulatory constraints and reimagine their approach to congresses and exhibits.
Highlights of the Experience Crawl:
Behind-the-Scenes at Vū Studios
The Experience Crawl started with an exclusive tour of Vū Studios, a trailblazer in immersive, video-led experiences. Attendees dove into the studio’s pioneering work, with a spotlight on how healthcare companies can harness video storytelling via immersive technology to engage HCPs, patients, and caregivers to elevate brand narratives. Our journey began with a deep dive into SXSW’s transformation from a local event to a global cultural force. Peter Lewis, Chief Partnerships Officer at SXSW, shared how the festival’s commitment to creativity and collaboration has fueled its growth and how carefully curated partnerships enhance the attendee experience.
With the Austin Convention Center undergoing renovations, SXSW is embracing a decentralized campus model, reshaping the festival landscape to foster collaboration and maximize engagement. Local leaders, including Visit Austin’s Tiffany Dixon Kerr, emphasized how this evolution is turning Austin into a premier destination for brand activations.
Las Vegas Convention Center Experience Crawl
The Las Vegas Convention Center (LVCC) Experience Crawl took attendees on an expertly guided tour of CES’s most impactful exhibits, showcasing groundbreaking experiential designs and cutting-edge engagement technologies. With a focus on sparking ideas to enhance congress program impact, the tour provided unparalleled insights into how innovation is driving meaningful connections.
Experiential Evening at Electric Playhouse
Innovation wasn’t limited to the show floor. Guests enjoyed an unforgettable evening at Electric Playhouse, blending technology and cuisine in a captivating projection mapped dining experience. An immersive cocktail hour set the tone for the night. Every surface of every room had interactive projection mapped content; guests competed in a variety of games taking the idea of a networking event to a whole new level. Every detail, from lighting to menu design, showcased the seamless integration of creativity and technology.
Venetian Experience Crawl
The final leg of the Experience Crawl took attendees to the Venetian for a deep dive into transformative technologies with stops at Amazon and the Digital Health section of the expo floor. Amazon’s “Illuminating Everyday Life” experience captivated crowds with its minimalist design and lifestyle-centric approach, showcasing how interconnected products enhance daily living. A diversity of Digital Health exhibits unveiled breakthroughs in patient care and wellness.Attendees shared glowing feedback about the Healthcare Experience Crawl, highlighting its thoughtful curation and meaningful takeaways:
A big shoutout to you and the entire IMPACT team for being amazing hosts, creating thoughtful and wonderful experiences. I am always grateful for your time and ongoing support and value our relationship. What a wonderful way to kick off 2025! I am excited to showcase to GSK teams what we can achieve with our partnership. The technology is important, but it is ultimately the people with their talents and passion who will make the difference.
Conclusion:
The Impact XM CES Healthcare Experience Crawl was more than just a tour; it was a window into the future of innovation and experiential marketing, equipping participants with ideas to reimagine healthcare exhibits while overcoming the challenges posed by regulatory requirements and the industry’s conservative nature. Stay tuned for future crawls and exclusive experiences that will inspire and elevate your brand. Connect with us today to explore how Impact XM can help you harness cutting-edge strategies and secure your spot in our next unforgettable journey.
