LG DigiTour
- Virtual
- Virtual & Hybrid Experiences
- Technology/Software/Digital
Crafting A New Era of Product Discovery
THE CHALLENGE
Empowering Customers, Inspiring Innovation
As a global leader in electronics and technology, LG has a rich history of pushing boundaries and delivering cutting-edge products. Seeking a new and innovative way to showcase its diverse product range to a global audience, LG envisioned an interactive, immersive digital platform.
This platform would not only demonstrate products in context and at scale but also empower customers to explore potential applications across various industries. By creating a virtual environment where customers could dictate the narrative, LG aimed to provide a truly engaging and informative experience.
Impact XM was tasked with bringing this vision to life by developing an immersive virtual world that still fostered a human connection with the LG brand and their products.
THE SOLUTION
Crafting the Ultimate Product Experience
Impact XM transformed LG’s sales approach with the LG DigiTour. A groundbreaking virtual sales platform, the DigiTour immersed users in stunning, interactive 3D environments that blended the excitement of video games with the practicality of traditional websites.
This innovative experience showcased 17 industry verticals, each featuring up to 7 products in realistic settings. To ensure a seamless and engaging journey, Impact XM leveraged Unreal Engine to create a fast-loading platform with high-quality graphics.
Crucially, the platform maintained a strong human connection by offering a flexible approach. Self-guided visitors could explore at their own pace, while guided tours provided a more structured experience. To bridge the gap, interactive elements like product spotlights, videos, and chatbots allowed for seamless transitions between self-guided and assisted exploration.
Live sales representatives were also always on hand for real-time interaction, answering questions, and providing expert guidance. Additionally, Impact XM integrated advanced features such as video conferencing, synthetic human characters, and lead tracking technology to enhance the overall user experience.
By combining cutting-edge technology with a human-centric approach, Impact XM created a powerful digital sales tool for LG, enabling them to effectively showcase their products and connect with customers in a dynamic and immersive way.
THE IMPACT
The LG DigiTour delivered significant improvements in sales engagement and efficiency. By merging immersive 3D environments with live human interaction, the platform facilitated deeper product understanding and increased customer satisfaction.
“In addition to their creative, technical and organizational skills we were impressed by their [Impact XM’s] ability to adapt to the culturally sensitive feedback of our internal stakeholders to deliver results.”
