Bicycle Therapeutics at ASCO
- Chicago
- Exhibits & Trade Shows
- Biotech
Turning Heads with Innovation
THE CHALLENGE
Breaking the Mold
Bicycle Therapeutics, a company focused on developing innovative medicines to improve patients’ lives, made a noteworthy debut this year at the American Society of Clinical Oncology (ASCO) Annual Meeting. As this was their inaugural exhibit at ASCO, they sought a partner that would help them create a booth that reflected their groundbreaking approach to oncology treatments.
The booth design needed to be sensational and unique, mirroring the disruptive nature of their brand and drugs. This desire to stand out aligned perfectly with their mission to develop first-in-class therapies that are transforming cancer treatment.
THE SOLUTION
Bold Angles and Fresh Perspective
Impact XM designed a sensational booth that became the highlight of the show. Drawing inspiration from their brand, this theme was expanded to create a multi-faceted triangular booth with remarkable depth. The concept, dubbed Disruptive Triangular Architecture, sought to break away from traditional architectural conventions by embracing triangular shapes and unconventional design elements, thereby introducing a fresh perspective and a standout appearance on the show floor.
The physical peaks and points of the booth design symbolized how the client’s unique Bicycle molecule identifies and pinpoints selected cells, also echoing Bicycle Therapeutics logo. This unique design approach ensured Bicycle presented a distinct look on the show floor, differentiating them in a sea of sameness dominated by the same expected colors and shapes.
The booth featured colorful and exquisite graphics that perfectly matched Bicycle Therapeutics’ branding. Every corner was rich with content, providing attendees with an engaging walkthrough to learn about Bicycle’s history and innovative medicine.
THE IMPACT
The booth garnered positive feedback from Bicycle Therapeutics’ CEO and colleagues, as well as enthusiastic responses from fellow ASCO exhibitors and attendees.
