NVIDIA - GTC
- San Jose
- Exhibits & Trade Shows
- Technology/Software/Digital
Powering the AI Revolution
THE CHALLENGE
A Splash of Innovation
NVIDIA returned to the San Jose convention center in 2024 with their flagship event, GPU Technology Conference (aka GTC), emphasizing its status as the premier conference for developers.
This year marked a significant comeback since 2019, with a theme centered around “The Era of AI,” offering attendees a comprehensive experience encompassing live demos, hands-on learning opportunities, keynote speeches, and the unveiling of cutting-edge technologies.
With a focus on connecting like-minded individuals in the technology space, GTC served as a meeting ground for industry peers, NVIDIA partners, and customers alike, earning GTC the title of the “Woodstock of AI” by Bank of America.
NVIDIA turned to Impact XM to create two eye-catching exhibits with interactive demos showcasing NVIDIA’s latest technologies, including their powerful new Blackwell GPU.
These exhibits were carefully designed to align with Nvidia’s strong core brand and provide ample flexibility for evolving technology demos, grabbing attention and establishing NVIDIA’s presence in the AI world.
THE SOLUTION
Flexibility Meets Intrigue
Impact XM partnered with the NVIDIA design team and created two dynamic environments to ignite attendee passion through live demonstrations, theater presentations, tech competitions and so much more.
For the main NVIDIA booth, Impact XM crafted a captivating space that reflected the company’s growth and brand evolution. Clean lines, polished surfaces, and a striking white and green color scheme embodied a fresh, sophisticated aesthetic.
A unique hanging structure, inspired by a machine learning generative AI diffusion model, further amplified the eye-catching nature of the booth. This space served as a hub for education, featuring live demonstrations of cutting-edge technologies across various industries, including on-air interviews and product reveals.
Deeper into the expo hall, a second, equally captivating environment awaited attendees. This space, dedicated to showcasing NVIDIA’s extended reality (XR) technology, housed a captivating theatre, flexible demo pods, dedicated VR areas, and a real vs. virtual automotive display. The design prioritized flexibility, allowing on-site adjustments to accommodate different demos throughout the course of the event.
Throughout both exhibits, a core design principle reigned supreme: adaptability. The modular design of the booth components, such as the demo stations, ensured seamless adjustments to accommodate a diverse range of demonstrations as well as future shows and configurations.
By seamlessly integrating cutting-edge technologies like extended reality, healthcare robotics, artificial intelligence, automotive displays, and self-driving car showcases, Impact XM designed immersive environments that not only captivated attendees but also served as a powerful testament to NVIDIA’s technological prowess in the rapidly evolving world of AI.
THE IMPACT
This engaging experience, designed with adaptability and cutting-edge technology in mind, provided the perfect platform for NVIDIA to demonstrate their leadership in various fields, including artificial intelligence, robotics, and extended reality.
The strong partnership between NVIDIA and Impact XM at GTC, built on a foundation of creative collaboration, was instrumental in propelling NVIDIA to center stage at GTC 2024. This collaboration exemplifies the power of teamwork in crafting truly impactful experiences.
[NVIDIA] has taken center stage in their own widely successful AI Era tour.
