Wednesday – Jan. 10, 2024 – In 2023, global event and experiential marketing agency Impact XM celebrated its 50th anniversary, expanded its client roster, acquired the creative events agency MorEvents, launched an exciting new measurement service, won several awards, and added multiple event marketing leaders to their team.
With the expansion of its already impressive client roster, Impact XM has proven itself as an industry leader with no intention of slowing down. Throughout 2023, numerous major clients came to Impact XM in search of powerful results and creative ideas. These high-profile clients include Amazon, Astellas, Cepheid, Electrolux, Epic Games, Ferring Pharmaceutical, Five9, Flatiron Health, JLL Canada, Panasonic Connect, SailPoint, and Sunbelt Rentals, among many others.
Additionally, the agency was proud to announce its acquisition of the event management and creative agency, MorEvents. Impact XM acquired the creativity and capabilities of the woman-owned company to further help build upon their knowledge and expertise in the event industry while providing creative and diverse ideas for both in-person and virtual events.
Proving the agency’s abilities to produce award-winning work, Impact XM alongside some of their clients received three honors from EXHIBITOR Magazine: Exhibit Design Awards Silver for Use of Storytelling, Best of CES 2023 List, and 2023 Find It Top 40 List – which included Top Honors for Thought Leadership. The agency also received two awards from the American Business Awards – a Gold Stevie® for Event of the Year Brand & Experiences – Thought Leadership for Impact XM’s Rethink: 2021 conference and for Marketing Agency of the Year. Additionally, the MarCom Awards honored Impact XM with a Platinum Award and a Gold Award for Trade Show Exhibits. Event Marketer named Impact XM to its 2023 Fab 50 list and recognized one of the agency’s environmental designers, Porsche Voice, in their Experiential in Color program. Impact XM’s team received additional honors with Francesca Gangitano being recognized in EventEx’s The 50 Most Influential Event Professionals, Heather Griffin being named a Top Women Leader in New Jersey by Women We Admire, and Atma Khalsa being recognized as a Top Women in Marketing in Chief Marketer’s 2023 program.
Alongside its robust roundup of awards and recognition, the agency made waves internally with promotions and an impactful number of new hires across the leadership team and other various business sectors. With the addition of 135 new employees, Impact XM witnessed a remarkable 32 percent growth in its headcount in 2023, laying the foundation for further expansion in the new year.
“As we reflect on the incredible milestones and achievements of this past year and the past 50 years, we are immensely proud of what we’ve accomplished together as an agency,” said Jared Pollacco, CEO of Impact XM. “The dedication, creativity and resilience of our team have propelled us to new heights, and we will continue to innovate, collaborate, and lead in our industry in 2024 and beyond. I am grateful for the incredible individuals who make up our team and the invaluable clients and partners who have been instrumental in our success.”
To learn more about Impact XM, visit www.impact-xm.com.
About Impact XM
Impact XM is a global, full-service event and experiential marketing agency with over 50 years of creating ownable experiences custom-made for your brand, personalized to your audience, and designed to deliver the results you desire. All together this culminates into the right solution for you, and what they call X. well-crafted. Trusted by some of the world’s most respected organizations, Impact XM clients operate across a variety of industries, including the Healthcare, Technology, and Industrial sectors. Headquartered in New Jersey, Impact XM also maintains locations in Toronto, Las Vegas, Dallas, Denver, Los Angeles, Washington D.C. and London, England. More information can be found at https://www.impact-xm.com.
