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Optimizing Audience Engagement

optimizing audience engagement

Themes and Trends

Impact XM’s very own Executive Creative Director, Kevin Padden, has summarized his recent research across a broad range of events and topics to identify five of the top global trends that we are witnessing in relation to audience engagement at in-person events.

These trends will inspire and empower event and brand managers alike to bring forth fresh and immersive experiences to supplement and elevate their live audience engagement strategies.  

While some of these trends are also applicable to virtual and hybrid experiences, as we see the return to in-person events, many brands are asking “What has changed when it comes to the ‘new’ rules of audience engagement at events?” or “How can I elevate my in-person event through a meaningful engagement piece?”.  

In this guide, you will read about: 

  • Immersive environments 

  • Natural and outdoor motifs 

  • Using the journey as the destination 

  • The importance of team engagements

  • The business of play 


Download your copy today.

Download your copy today.

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