Best Practices for Developing a Successful Virtual Exhibit - Impact XM

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    Best Practices for Developing a Successful Virtual Exhibit

    Creating a memorable experience beyond the show floor

    Looking for a way to capture momentum and extend your trade show or convention presence beyond the show floor? One possibility is to develop a cloud-based version of your exhibit or show. Virtual exhibits are an important complimentary counterpart to physical trade shows. In this Impact XM spotlight, learn what it takes to develop a successful virtual exhibit and experience that will drive business forward.

    We are witnessing a new sea level in events where digital connectivity will play a more important role by expanding trade show and convention initiatives beyond the live exhibit hall dates. Virtual exhibits can be part of a powerful live/virtual “hybrid” strategy that reaches more customers and prospects than live events alone.

    Based on our experience, the following 9 best practices are some of the key steps you should take for the development of a successful virtual exhibit.

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    Definitions

    VIRTUAL EXHIBITS

    A virtual exhibit is a cloud-based, 3D environment that combines on-demand and self-service access to information designed within a “browsable” and interactive environment similar to a live or physical exhibit. Virtual exhibits are an important complimentary counterpart to physical trade show. They are decoupled from space, time, and location restriction and allow visitors anywhere on the globe to access your exhibit experience on a 24/7/365 basis.

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